From the day Ulric Web Design came into being, Alex Russell and John Andersson were looking at the bigger picture, and that was to run more than one company carrying the Ulric brand. Although this may have seemed a bit ambitious at the time, a year later Ulric Computers was formed giving the Ulric brand its first high street store. In 2003 Ulric Computers opened it's second store in Long Stratton and now there are 5 computer retail outlet with the Ulric branding across Norfolk. Since then Ulric Computers has started a Business Support team headed by Laurie Hills and Philip Shorten-Marsh, the team aims to provide a high quality professional service in and around Norfolk.